Back in the day, MailChimp’s claim to fame was its ease of use. Get notified via email when certain customer actions/activities happen. ACTIVECAMPAIGN VS. MAILCHIMP Your business isn’t basic, so maybe it’s time to leave basic emails behind? Winner: MailChimp have a bit of catching up to do, as ActiveCampaign put themselves firmly ahead in this round. ActiveCampaign Vs Mailchimp - Which is best for your email marketing and marketing automation? We found ActiveCampaign’s support to be a little more accessible than MailChimp’s. ActiveCampaign also has an easy-to-use design interface. In a time when social media is the go-to marketing option, savvy marketers still know the value of email. Aside from your standard desktop and mobile previews, there’s also their Inbox Preview feature which lets you preview emails in various email clients. Compared to other similarly-featured enterprise-level automation software (e.g. Tags let you group, sort, send, and automate. And I genuinely feel that it’s MailChimp. We dive deep into the details of each tool in this post. I have been using ActiveCampaign for over 2 years now and I am very happy with the results. Email client previews aren’t included, at least not for free – you need to buy extra credits to be able to access these. ActiveCampaign contact management is contact-based, not list-based. What if things like ease of use and email designs are more important to you? You need to create unique experiences that make every customer feel like your best customer. ActiveCampaign and MailChimp are both popular marketing automation tools. They also have 14 boilerplate layouts that you can customize with your own colors and images. ActiveCampaign is an advanced email marketing, marketing automation, and sales CRM platform.. You need to create unique experiences that make every customer feel like your best customer. While Mailchimp is without doubt the more popular of the two, ActiveCampaign offers better marketing automation, list management, and a higher deliverability. , we import: per month - paid monthly *Contacts on multiple lists count as multiple contacts. The form editor is visual and easy to use, and adding new fields is also straightforward. But this doesn’t really compare to ActiveCampaign’s purpose-built CRM, which does a much better job of managing deals and opportunities, and linking marketing activities with sales processes. Use multiple goals and go-to actions to create flexible workflows and send each contact down a unique path. And that is where Mailchimp is a clear winner because it offers a free plan along with three premium plans and one Pay as you go plan. Technically I guess this is true – MailChimp gives you access to comprehensive contact data, revenue reports, and ecommerce integrations.  free migration While Mailchimp is without doubt the more popular of the two, ActiveCampaign offers And as MailChimp charge per subscriber, it also means that if you have the same contact on different lists, you’re paying for them twice. About 10 months ago, after five years with MailChimp, I switched to ActiveCampaign for my Email Service Provider for most of my emails. This separation makes sense if you’re running multiple businesses or projects – but it’s annoying and costly otherwise. And yes, I thought that little monkey of theirs was pretty darn cute, too. The days of impersonal, bulk emails are behind us — today’s customers expect so much more. In general, you get a decent amount of flexibility to adjust designs, thanks to the different content blogs you can drag and drop in (text, images, social buttons and even products and promo codes). That, and the fact that creating both automations and forms can get a little messy – but more on that later. There’s no visual workflow, or options for automations to branch off into multiple paths. Pre-built automations to help you get started building common workflows. Now, let’s take a look at ActiveCampaign, bearing in mind that it’s designed to be a more powerful platform with a more advanced range of features. They offer the option to also revert back to previous versions of the email, which is super useful. You can see how other popular email marketing platforms compare to Mailchimp in the following comparisons: Leave a comment if you have any questions – I’d be glad to help! But customers expect more these days than an email with their name in it, so ActiveCampaign isn’t just a Mailchimp alternative. Connect multiple Shopify stores with a Deep Data integration. Ultimately, the decision to go with ActiveCampaign vs. Mailchimp is entirely up to you, but we can provide some guidance. ), 3:2. ActiveCampaign, on the other hand, offer the kind of automations you’d expect to see in much more expensive software. As it turns out, not necessarily. Winner: With more support options and a much easier way of getting to them, ActiveCampaign take out this round, taking them to a strong 9:5 lead. *Mailchimp requires coding. Winner: MailChimp provide design testing for free, while ActiveCampaign provide spam testing – so let’s call it even. ActiveCampaign vs Mailchimp; ActiveCampaign vs Mailchimp. Sure, the form builder (where you edit the form fields and design) is intuitive to use, but you actually use a different editor when creating an embedded form, and then a different one again when using a pop-up form. Design previews are limited to desktop and email previews. 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