Online shopping is thus considered as a very profitable option by the companies which have presence as brick and mortar stores across any region. In fact the customers should also verify whether the product being sent by the company is same as described in the website else they will end up paying higher cost for a local material made product. He should provide the analysis of the interview rather than giving raw information which was carefully handled in this research. Online shopping is a process whereby consumers directly buy goods, services etc. b. This decision is based majorly on comparing the prices as well as reviews. Impulse buys, transportation, and host of others are some of the extra costs associated with the conventional ways of shopping. Conclusion. The major area which is being focused by Psychographics is interests, activities and opinions and these parameters help in analyzing the lifestyle and values of the customers. Specialist ingredients – unusual spices for example – come second. Shopping convenience is a big factor for the united states and UK consumers but this isn't limited to the united states or the UK markets only as even in Japan, online shopping has seen increasing growth rates, with shopping convenience as the greatest factor motivating consumers to do online shopping … Hence the products which are successfully selling in developed nations like United States of America and United Kingdom will not sell properly in developing and poor nations. There are a number of factors. It is popularity can be credited to the fact that convenience highly valued in our world today. To be successful and to make money from the online grocery business, you must be capable of delivering items to hundreds of homes in your neighborhood. Whereas in the case of traditional shops it is highly difficult for the owner to open shop at every city in the country. That compares unfavorably to the 18.9% of apparel and 10% of homewares spend made digitally. The questions asked in the focus group were as follows: How often you all shop online and what are the most selling categories? From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. Hence a national supermarket chain which is a known in any given country will definitely have mass audience to follow the online shopping too same as they visit the brick and mortar shop. Why would you prefer or not prefer shopping grocery products through website? ... online grocery stores but the offline kirana stores are their competitors. Online shopping saves money. It is a general opinion that customers tend to purchase same product from any store which is offering least price or the same product at cheapest price. E-shopping commonly known as Electronic Commerce refers to the buying and selling of information, products and services via computer networks. This helped in gathering the information about the customer perception, characteristics, advantages and disadvantages of online shopping and the points which acts as an obstacle to online shopping. It is a form of electronic commerce. As consumers we tend to base our grocery shopping around where we live and/or where we work. Internet boom has presented shoppers a new address and companies one more point of contact through online shopping. Then primary research is conducted to analyze the customer buying behavior and perceptions towards online grocery shopping. Here are some benefits of opting to buy your foodstuffs on the internet: Comfortability. In fact, the world of internet is different from the real world and thus it is called as a virtual world. Consumers are generally comfortable buying these items online as they know what they will get. A figure like that will prove disruptive to all food and grocery players as it changes the whole dynamic of retail and distribution. Get to know about the top 10 online shopping statistics for 2021 and how they affect you and your business. Let us know using the comments section – what are the extra benefits of online grocery shopping or grocery shopping online on a budget in comparison to purchasing grocery from a traditional grocery store? The environment for focus discussion was artificial as it was conducted through telephone (Kollock, 2004). The reality, however, suggests otherwise. This probably means that grocery shopping online is not a good idea. VAT Registration No: 842417633. Major advantages and disadvantages related to online shopping? You like to go traditional shops for shopping or like to shop on internet? 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