Au premier semestre de 2018, Meituan Waimai détenait 60% des parts de marché des services de livraison de nourriture, dépassant Ele.me, Baidu Waimai et d’autres prestataires de services de livraison de nourriture. With more than 4.4 million merchants and 310 million monthly active users, the platform offers group-buy and daily offers on local services and products that are based on the users’ geographical location, behavior and preference. More than 10 years of experience in helping the communication of foreign companies in China. Maoyan est une plateforme d’achat de places de cinéma couvrant des cinémas dans plus de 600 villes à travers  la Chine. Meituan Shouyin, d’autre part, est un système de point de vente que les commerçants peuvent acheter. All rights reserved. Meituan was founded in 2010 by Wang Xing essentially as a rival to Groupon. Selon le PDG de Maoyan, Zheng Zhihao, l’entreprise repose sur cinq piliers clés: une plateforme de billetterie en ligne, une plateforme de produits et services, une plateforme de données, une plateforme de marketing et une plateforme de financement. But in China, a super-app like Meituan Dianping provides all of those services in one single platform. I have personally entered some position in … https://variety.com/2019/biz/asia/maoyan-strategic-relationship-with-china-tencent-1203262073/ The app is quickly becoming a super app akin to those of . https://variety.com/2019/biz/asia/maoyan-strategic-relationship-with-china-tencent-1203262073/, https://about.meituan.com/en-detail-5.html, https://www.scmp.com/business/companies/article/2182646/chinas-largest-movie-ticketing-app-maoyan-backed-tencent-raise, https://www.reuters.com/article/us-china-meituan/chinas-Meituan Dianping-to-join-maps-service-battle-idUSKCN1V41CR, https://seekingalpha.com/instablog/1483221-event-driven-investing/5214377-amazon-services-Meituan Dianping-3690-hk-investment-thesis, https://didadee.com/2019/10/07/dianping-what-it-is-and-how-you-can-use-it-for-your-business/, https://technode.com/2018/10/18/meituan-group-deals-e-commerce/, http://www.nbdpress.com/articles/2018-10-19/5515.html. Discover your independent and full-service digital agency based in Shanghai. I have personally entered some position in 2019.'' Dazhong Dianping, or commonly referred to as Dianping, is the go-to platform for information regarding restaurant and services. It's also largely unaffected by Covid. Des millions de citoyens chinois comptent chaque jour sur ces applications dans presque tous les aspects de leur vie. Il est équipé d’un logiciel Meituan préinstallé avec différentes fonctions, y compris les commandes en temps réel, les commandes de groupe, les coupons et les ventes. agency in Shanghai, Paris and Hong Kong. In order to stay competitive in the coming years, businesses should look into taking advantages of how these super-platforms can help them stay on top of their game. Alors que de plus en plus de personnes en Chine se tournent vers les services en ligne pour répondre à leurs exigences de style de vie, des entreprises comme Meituan Dianping continuent d’innover pour s’assurer que leur super-plateforme continue de répondre à ces besoins. Découvrez votre agence digitale indépendante et full-service basée à Shanghai. © 2008 – 2019 Sekkei Studio. Meituan Dianping is aggressive in its business pursuits and spares no amount in the road to success. Merchants also have access to services such as search engine optimization, image promotion, URL promotion and website ads. Meituan Xue offers unlimited access to video courses on tips in the food industry, industry expert advice, market and competition insight for those who sign up for the paid memberships. Digital entrepreneur and co-founder of Sekkei Studio, a digital marketing Meituan Dianping uses location-based information from their consumers, along with its big database on their consumers’ behaviors, habits and preferences to customize daily offers, recommendations, products and services to its users. The app offered discounted coupons for food and entertainment outlets, primarily … Meituan eventually merged with Dianping, a Yelp-like service, and became a one-stop-shop … What happened. Meituan Waimai est l’application de livraison de nourriture de Meituan Dianping. The two joined forces in 2015 to take advantage of each other’s strong user base in its respective area. Why is Meituan Dianping so successful? En 2018, Meituan a lancé une fonction d’achat groupé dans son programme WeChat Mini, encourageant les utilisateurs à partager des liens d’articles avec leurs amis et leur famille sur les réseaux sociaux. Meaning many consumers in China uses this app in their daily activities for services transaction. This document is authorized for use only by Mr. Jeroen Van Den Berg's STRA4701 course at The University of Hong Kong, from September 2020 to March 2021. Pourquoi Meituan Dianping a-t-elle autant de succès? Discover your independent and full-service digital agency based in Shanghai. Au cours de son deuxième trimestre en 2019, le GTV du service de livraison de nourriture a augmenté de 36,5% pour atteindre 93,1 milliards RMB en raison d’une augmentation des commandes de 34,6% (2,1 milliards). Ep. Meituan Dianping est agressif dans ses activités commerciales et n’épargne aucun montant sur la voie du succès. Au fil des annés, Meituan Dianping a acquis une vaste base de données d’informations sur ses 260 millions d’utilisateurs actifs, y compris leurs données démographiques, leur emplacement, leurs comportements de consommation et leurs préférences et permet aux commerçants d’accéder à ces informations. Dazhong Dianping, ou communément appelé Dianping, est la plateforme de référence pour les information concernant les restaurants et services liés à la restauration. Our teams of specialists are there to guide you through your needs in digital marketing, social media and SEO. Les commerçants ont également accès à des services tels que l’optimisation des moteurs de recherche, la promotion d’images, la promotion d’URL et les annonces de sites Web. Meituan Xue offre un accès illimité à des cours vidéo sur les astuces dans l’industrie alimentaire, des conseils d’experts de l’industrie, des informations sur le marché et la concurrence pour ceux qui s’inscrivent aux abonnements payants. Au prem. https://technode.com/2018/10/18/meituan-group-deals-e-commerce/ De plus, la super-plateforme prévoit également de s’aventurer dans l’industrie de la cartographie pour concurrencer les applications cartographiques actuelles, Baidu Maps et Alibaba’s AutoNavi. Meituan Waimai est l’application de livraison de nourriture de Meituan Dianping. Meituan-Dianping has dipped its toes in almost EVERY aspect of any Chinese’s life– including food delivery, payments, ride-hailing, movie tickets sales, and travel booking. Par ailleurs, Meituan Dianping a lancé une application de voyage et d’hôtel pour capturer le marché de la billetterie de voyage en ligne. Similar to Amazon’s profitless path to domination, Meituan Dianping had been aggressively focusing on expansion over profitability since its http://www.nbdpress.com/articles/2018-10-19/5515.html. The company is headquartered in Beijing and was founded in 2010 by Wang Xing.The company operates different apps and websites for different services. Ils ont en outre des plans ambitieux de déployer des services de livraison par robots IA en 2019. Dans la poursuite de l’objectif de l’entreprise “Manger mieux, Vivre Mieux”, Meituan Dianping a acquis Mobike en 2018, une plateforme de vélos partagés, pour 2,7 milliards de dollars américains et a récemment rejoint le secteurs des taxis, rivalisant avec Didi Chuxing, qui à un moment donné détenait plus de 90% de parts de marché. It offers full coverage of travel and lifestyle services, allowing users to complete their online purchases within just one app. Discover your independent and full-service digital agency based in Shanghai. The digital world is vast, our goal is to make you listen. Launched in 2012 and merged with Tencent’s ticketing platform, Weiying, in 2017, it leads the industry in ticket-selling services and reviews; its direct competition is Alibaba’s equivalent, Tiaopiaopiao. Is this a good time to enter a position in this stock? Dans l’espoir de diversifier ses services pour devenir plus qu’une plateforme de billetterie, Maoyan a stratégiquement approfondi sa relation avec Tencent dans le but d’être un fournisseur de services de divertissement Internet complet en Chine. Simple: Meituan Dianping does just about everything. All rights reserved. Consumers frequently use the app to both read and leave reviews on local services and restaurants, similar to Yelp. What is the performance so far for 2019? Meituan Waimai is Meituan Dianping’s food delivery app. The 10-year-old “super-app” has become China’s third most valuable listed tech company, and is one of the world’s few tech stars to actually turn a profit. Meituan Dianping in Asia, giving users access to about … A universal app. Meituan Dianping utilise des informations de localisation de ses clients, y compris avec sa grande base de données sur les comportements, les habitudes et les préférences de ses clients pour personnaliser des offres, recommandations, produits ou services quotidiens à ses utilisateurs. The following are a few reasons Meituan Dianping has grown to be so successful: Meituan Union is a marketing platform that works both online and offline. Furthering that, the super-platform also plans on venturing into the mapping industry to compete with current map apps, Baidu Maps and Alibaba’s AutoNavi. This tactic is used to deter competition to increase their market share. And the odds are in Gojek's favour. Tous droits réservés. https://www.reuters.com/article/us-china-meituan/chinas-Meituan Dianping-to-join-maps-service-battle-idUSKCN1V41CR De plus, Meituan Waimai fournit également des services de livraison de fruits, de fleurs, de légumes, d’épicerie, de vêtements et plus encore. Voici quelques raisons pour lesquelles Meituan Dianping a connu un tel succès: Meituan Union est est une plateforme de marketing qui fonctionne à la fois en ligne et hors ligne. Meituan Dianping Targets Huge Market as Growth Continues. Meituan Dianping est une fusion entre deux applications à succès, en concurrence sur un marché similaire dans le secteur des achats groupés et de l’industrie des aliments et boissons : Meituan, fondée en 2010, est spécialisée dans les services de livraison de nourriture ; et Dianping, fondée en 2013 est spécialisée dans la critique de restaurants. As more and more people in China look to online services to fulfill their lifestyle requirements, companies like Meituan Dianping will continue innovating to ensure their super-platform continues to meet those needs. In the first half of 2018, Meituan Waimai had 60% of the market share for food delivery services, exceeding Ele.me, Baidu Waimai and other food delivery service providers. Meituan Dianping assure le succès de ses différentes lignes d’activités en recourant à une tactique de vente croisée pour profiter de sa base d’utilisateurs existante. Meituan Dianping is a merge between two successful apps competing in a similar market in the group-buying and food & beverage industry; Meituan, founded in 2010, specialized in food delivery services and Dianping, founded in 2003, specialized in restaurant reviews. A year after its IPO, the 9-year-old company finally arrived at the inflection point investors have pined for. Meituan Shouyin on the other hand, is a POS system that merchants can purchase. Even though the benchmark Hang Seng Index rose 1.9%, Meituan shares easily outpaced the market’s gains and closed the end of trading today up 10.4%, at HK$138.90. In addition, Meituan Dianping launched a travel and hotel app to capture the online travel ticketing market. Meituan is winning. Avec sa poussée agressive pour devenir la super-plateforme chinoise du marketing omnicanal, Meituan Dianping a élargi ses lignes d’activité et ses services à un certain nombre de catégories différentes. Since then, Alibaba has sold off most of its Meituan Dianping stake to … The group buying website, Meituan-Dianping, popularized the “Super App,” providing easy access to daily services such as food delivery, movies, etc . Meituan has been able to make money on food delivery when others have struggled, I am long Meituan. Owing to its rich content the company is in the process of developing a ‘local search + marketplace’ model, under which Meituan will be the ultimate destination that connects consumers to merchants for successful search and order services. It’s also what enables it to succeed in so many areas. Meituan offre des remises et des offres d’achat groupé sur une gamme de services et de produits différents, similaire à son concurrent. A year after its IPO, the 9-year-old company finally arrived at the inflection point investors have pined for. Voyant que la Chine est une société axée sur le mobile, ces applications travaillent dur pour s’assurer que les utilisateurs ont tout ce dont ils ont besoin dans la paume de leurs mains. L’entreprise n’a aucun problème à dépenser de grandes sommes d’argent pour se développer, sans promesse de revenus ou de bénéfices. Les deux ont uni leurs forces en 2015 pour tirer parti de la solide base d’utilisateurs de l’autre dans leur domaine respectif. Meituan-Dianping’s valuation has since doubled to US$30 billion in a fundraising round last year, which includes investors like Sequoia Capital, Singapore sovereign wealth fund GIC Private Ltd., Canada Pension Plan Investment Board and Trustbridge Partners. Nos équipes de spécialistes sont là pour vous guider à travers vos besoins en marketing digital, social media et SEO. Meituan Dianping is one of the super-app in China. https://variety.com/2019/biz/asia/maoyan-strategic-relationship-with-china-tencent-1203262073/, https://about.meituan.com/en-detail-5.html, https://www.scmp.com/business/companies/article/2182646/chinas-largest-movie-ticketing-app-maoyan-backed-tencent-raise, https://www.reuters.com/article/us-china-meituan/chinas-Meituan Dianping-to-join-maps-service-battle-idUSKCN1V41CR, https://seekingalpha.com/instablog/1483221-event-driven-investing/5214377-amazon-services-Meituan Dianping-3690-hk-investment-thesis, https://didadee.com/2019/10/07/dianping-what-it-is-and-how-you-can-use-it-for-your-business/, https://technode.com/2018/10/18/meituan-group-deals-e-commerce/, http://www.nbdpress.com/articles/2018-10-19/5515.html, Mobile Optimization: Guide for Your Chinese Site, Baidu SEO – the China Tips, the Search Approach, Pinduoduo: China’s Second Largest Online Shopping App, TikTok for the Chinese Digital Marketing Sphere, From BAT China to TMD Shanghai: China’s New Digital Ecosystem, Marketing in China: 5 reasons for Foreign Brands, Go Player chose Sekkei Studio to develop its WeChat app, Baidu SEO Marketing Guide 2019 : Everything You Need to Know, Baidu PPC & Baidu Display Ads Enlarge your Online Business in China, How to Setup a Douyin Store and Sell your Products, In-Feed Ads : Industry & Competitors Analysis, Why B2B Businesses Should Leverage the Power of Marketing Automation. Not only that, they have ambitious plans to roll out AI-robot delivery services in 2019. Our teams of specialists are there to guide you through your needs in digital marketing, social media and SEO. According to Maoyan’s CEO, Zheng Zhihao, the company is built on five key pillars: an online ticketing platform, a product and service platform, a data platform, a marketing platform and a funding platform. Similar to Amazon’s profitless path to domination, Meituan Dianping had been aggressively focusing on expansion over profitability since its … Meituan Dianping (SEHK: 3690) is the operator of a Chinese “super app” accessible via mobile and WeChat. Maoyan is a movie ticketing platform supporting theatres in over 600 cities across China. https://seekingalpha.com/instablog/1483221-event-driven-investing/5214377-amazon-services-Meituan Dianping-3690-hk-investment-thesis Afin de rester compétitives dans les années à venir, les entreprises devraient chercher à tirer parti de la façon dont ces super-plateformes peuvent les aider à rester au top de leur forme. The digital world is vast, our goal is to make you listen. Alibaba was one of Meituan’s investors, while Tencent backed Dianping. Par exemple, plus de 80% de ses nouveaux clients de réservation d’hôtel avaient déjà utilisé ses services de livraison de nourriture et de restauration sur place. The reason for this success? Meituan offre des remises et des offres d’achat groupé sur une gamme de services et de produits différents, similaire à son concurrent, Pinduoduo, et son équivalent occidental, Groupon. https://variety.com/2019/biz/asia/maoyan-strategic-relationship-with-china-tencent-1203262073/ It was growing rapidly and needed support in handling its cash strategically. Les deux ont uni leurs forces en 2015 pour tirer parti de la … Is this a good time to enter a position in this stock? Meituan Waimai is Meituan Dianping’s food delivery app. Le monde du digital est vaste, notre objectif est de vous faire entendre. Alibaba Group Holding Ltd. and . https://didadee.com/2019/10/07/dianping-what-it-is-and-how-you-can-use-it-for-your-business/ In addition, Meituan Waimai also provides delivery services for fruit, flower, vegetables, groceries, clothing and more. Meituan Dianping , a Chinese operator of a “super app” that provides access to food delivery, group buying, hotel services and much more, saw its shares skyrocket over 10% today in Hong Kong trading.. In 2016 post merger, Meituan-Dianping had 75% marketshare, with Baidu Nuomi a distant second. https://about.meituan.com/en-detail-5.html Seeing that China is a mobile-first society, these apps work hard to make sure users have everything they need in the palm of their hands. Our teams of specialists are there to guide you through your needs in digital marketing, social media and SEO. A combination of Yelp, Seamless, Uber and more, Meituan Dianping lets users order a range of services all within one app, like food delivery, restaurant deals, movie tickets or hotel bookings. Meituan-Dianping is the product of a merger in 2015 between Meituan.com (founded 2010) and Dianping.com (founded 2003). Another super app is Meituan Dianping, which started off as a combination of group buying and Yelp-like restaurant ratings. Recently named one of the most innovative companies globally by Fast Company, Meituan Dianping is China’s number one marketplace for local services and products ranging from food delivery, restaurant dining, travel to entertainment and more across over 2800 cities in China. Meituan Dianping is one of the super-app in China. https://technode.com/2018/10/18/meituan-group-deals-e-commerce/ https://www.scmp.com/business/companies/article/2182646/chinas-largest-movie-ticketing-app-maoyan-backed-tencent-raise Entrepreneur dans le digital et cofondateur de Sekkei Studio, une agence de marketing digital basée à Shanghai, Paris et Hong Kong. Meituan Dianping is a “super app” that allows users to order food, travel services, and more. Cette tactique est utilisée pour dissuader la concurrence d’augmenter sa part de marché. Découvrez votre agence digitale indépendante et full-service basée à Shanghai. The convenience is what keeping the customers clinging onto the platform. 10: Meituan, the Super App that Won Against a Thousand Clones Categories: Podcast Rui Ma and Ying Lu Posted on June 20, 2018 January 13, 2020 This week on TechBuzz China by Pandaily, co-hosts Ying-Ying Lu and Rui Ma tell you how Wang Xing, the legendary Chinese serial entrepreneur who started out with “copy to China,” is now standing behind one of the largest unicorns … Avec plus de 4,4 millions de commerçants et 310 millions d’utilisateurs actifs par mois, la plateforme propose des achats groupés et des offres quotidiennes sur les services et produits locaux en fonction de la situation géographique, du comportement et des préférences des utilisateurs. But it is far from alone. Chinese super app Meituan Dianping turned a profit on the back of food delivery in 2019. Meituan Dianping: The Super-App . Jay Yao | August 31, 2020 | More on: 3690. Discover your independent and full-service digital agency based in Shanghai. © 2008 – 2019 Sekkei Studio. Tous droits réservés. With its aggressive push to become China’s super-platform for omnichannel marketing, Meituan Dianping has expanded its business lines and services to a number of different categories. Yelp, Groupon, OpenTable, and UberEats in one super-app. Meituan also has been a “super” investment for many investors as … For the first time since its public listing, it turned a profit with a revenue increase of 44.2% (RMB 12.8 billion). Meituan offers discounts and group-buying deals on a range of different services and products, similar to competitor, Pinduoduo, and the western equivalent, Groupon. In the first half of 2018, Meituan Waimai had 60% of the market share for food delivery services, exceeding Ele.me, Baidu Waimai and other food delivery service providers. R: Wang Xing is doing even better in group buying. Pour la première fois depuis son introduction en bourse, elle a réalisé un bénéfice avec une augmentation des revenus de 44,2% (12,8 milliards de RMB). The digital world is vast, our goal is to make you listen. Super-apps in China is “super” because it provides an all-encompassing mobile experience where users can seamlessly move from one service to another without ever switching between apps. Meituan Dianping is China’s online giant of food delivery. Récemment nommée l’une des entreprises les plus innovantes au monde par Fast Company, Meituan Dianping est le premier marché chinois pour les services et produits locaux allant de la livraison de nourriture, la restauration au restaurant, les voyages au divertissement et bien plus dans plus de 2800 villes en Chine. Meituan Dianping is a very popular app in China that is recording record numbers: 35 million people use the service every day and has almost 600 million active users. Elle était initialement spécialisée dans la vente en ligne groupée, dans le modèle de Groupon, mais elle s'est ensuite diversifiée dans la livraison et le réservation liée à la restauration.. Histoire. Facile: elle résout un large éventail de besoins des utilisateurs au sein d’une seule plateforme. Sans surprise, Meituan Dianping est fortement soutenu par Tencent, renforçant l’app avec les outils nécessaires pour pousser agressivement ses activités dans une variété d’industries. Add ... Super-app group posts its second quarterly profit since Hong Kong listing last year. Millions of Chinese citizens rely on these apps every day in almost every aspect of their lives. Meituan started off as a group-buy business like Groupon. Lancée en 2012, Maoyan a fusionné en 2017 avec la plateforme de billetterie de Tencent, Weiying, et est le leader de l’industrie en matière de services de vente de billets et de revues; sa concurrence directe est l’équivalent d’Alibaba, Tiaopiaopiao. In fact, a “super app”. During its 2019 Q2, the GTV of food delivery service grew 36.5% to RMB 93.1 billion due to an increase of orders by 34.6% (2.1 billion). Monde du digital est vaste, notre objectif est de vous faire entendre, agence. Merger in 2015 between Meituan.com ( founded 2010 ) and Dianping.com ( founded 2003 ) that are ;! En marketing digital basée à Shanghai, Paris and Hong Kong listing last.! Ont uni leurs forces en 2015 pour tirer parti de la … Meituan started off as a rival Groupon! Position in this stock consumers had previously used its food delivery day in almost aspect! Turned a profit on the back of food delivery en outre des plans ambitieux de déployer services. Been aggressively focusing on expansion over profitability since its Ep a POS system that can... To those of personally entered some position in 2019. one platform used to deter to! Pour dissuader la concurrence d ’ une seule plateforme super-app in China uses this app in their daily for... 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